In September 2002, Belma completed a long Quality Management
Program and secured a PGQ certification. This quality
program, which was developed in Morocco in January 2002
by the Canadian cooperation agency in collaboration
with the Moroccan Ministry of Agriculture and the Ministry
of Fisheries, concerned eleven production units of fishery
products in the “Souss” (the Agadir region),
which is one of the main canning regions in Morocco.
Belma was the first cannery to complete this program
and graduated with honors (“Excellent” grade).
The company also received other quality certifications:
|| European Food Sanitary Inspection service, EFSIS
(United Kingdom), quality certification label from
the British retailers industry (Grade: "Higher
||Carrefour (France) (retailers)
|| Casino (France) (retailers)
||Auchan (France) (retailers)
|| Leclerc (Scamark) (France) (retailers)
||Bumble Bee (U. S. A.)
In order to maintain direct control
over the quality of the processed fish, Belma never
resorts to fish-trade contracts .
The cannery entered into some direct supply agreements
with boats from the southern ports of Morocco. As a
result the company can define and enforce specifications,
which are aimed to deliver a better quality.
Belma is strongly committed to its customers. For example,
we provide ice to some ship-owners to increase safety
and obtain the best fish quality. The quality of the
fish is also controlled at each delivery, thanks to
our purchase teams which are operating in several ports
of the Kingdom.
The fish canned by Belma is caught along the coasts
of the Moroccan Sahara, where the absence of urbanization
and industrial plants preserves the waters from any
pollution. The Atlantic Ocean’s cold waters deliver
fish of a higher nutritional quality.
for Human Resources
Each year, Belma allocates a sizable share of its payroll
to the training of its human resources. Among other
issues, quality, hygiene, food standards, seaming, production
management and safety are often included in the training
Despite the seasonal character of its activity, Belma
has sought from the very beginning to develop employees’
loyalty. On this commitment lays the foundation of any
long term quality policy.
Belma was a pilot plant for the study of the USAID (US
Agency for International Development) and Ramsa (drinking
water supplier) wastewater treatment program.
- Energy efficiency
The Belma plant sites were subjected to the GEM project
energy management program
The diagnosis of energy consumption (power and fuel)
has been realized, leading notably to the adjustment
of the furnaces’ burners and to insulation in
order to reduce the consumption of fuel oil and air
pollution by the emissions of combustion gases and smokes
- Moroccan Center for Clean Production:
Belma auditing and monitoring.
In order to introduce and implement
the concept of clean production in Morocco, test projects
have been conducted in the textile, painting and fishing
industries, under the aegis of the United Nations Organization
for Industrial Development (UNIDO), UNEP (United Nations
Environment Program), and with the assistance of a Swiss
Those test projects’ objectives were to improve
the company’s environmental performance, to suppress
environmental impact at its source, and to introduce
new production techniques.
Belma was audited and is positioning itself to take
part in a wastewater treatment pilot project. Following
this audit, some practical and immediate measures have
been taken to reduce the consumption of water and the
discharge of wastewater and salty waters.
Today, this project has been completed and the
wastewater treatment is operational